Imagined Memories
Webcasting as a "live' technology and the case of Little Big Gig

Abstract

Most discussions of popular music on the Internet focus on the utopian potential of new file-sharing technologies, yet applications that reproduce existing inequalities also deserve attention. Webcasting is the streaming (transmission) of digital video to multiple recipients in cyberspace. Paul McCartney's Webcast from the Cavern was a landmark case. It was a digital package staged for reproduction, and yet it felt live; in this article I explore why and offer a two-part explanation. The first part is that "live'-ness is based on an increasingly false opposition to recording, but, because that opposition still remains, Little Big Gig could seem live by adopting some trappings associated with it. The second part is that Internet use is mediated by daily life and computer users brought their own desire to the Webcast, in particular desires to see a Beatle play in the Cavern. Webcasting is an unanticipated use of the Internet that is being used to support corporate interests. With its widespread publicity, Little Big Gig helped naturalize that process.

Keywords:

• webcasting
• aura
• liveness
• simulation
• nostalgia
• popular music
• popular music