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Abstract
This study examines online collective action concerning grievances of farmers whose land was expropriated by the Chinese government for economic development. Such actions have resulted in numerous conflicts between officials and farmers who fear losing their sole survival source without adequate compensation. The authors examine two cases of such grievances: the Wang Shuai and Wu Baoquan Incidents. These cases were initiated by aggrieved ‘netizens’ and reinforced by the news media through the Internet. Data include online material from a sample of seven Chinese websites discussing the cases. Using perspectives on framing and its connection to online activism, the authors examine how protest on behalf of initiators and varied support from the media produced different outcomes. Concise framing and continuous media attention are essential to mobilizing support for successful collective action. These techniques and new technologies are part of an expanding trend in grassroots activism in China.