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Acknowledgements
The research undertaken in this paper was supported by the DCU Office of Vice President for Research Business Innovation Platform.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes on contributors
Dr Eugenia Siapera is Chair of the MA Social Media Communications and a member of the Future Journalism Institute at the School of Communications at Dublin City University. She has published several articles and book chapters in the field of social media, cultural diversity, politics and journalism, and is the author of two books (Understanding New Media, 2011, Sage and Global Media and Cultural Diversity, 2010, Wiley) and the editor (with A. Veglis) of The Handbook of Global Online Journalism (Wiley, 2012). [email:[email protected]].
Mr Graham Hunt is a lecturer in marketing in DCU Business School where he teaches marketing strategy, data analytics and visualization and digital marketing. [email:[email protected]]
Dr Theo Lynn is Business Innovation Platform Director at Dublin City University and a senior lecturer in marketing at DCU Business School where he teaches digital marketing, data analytics and visualization and strategic thinking. He is the Principal Investigator of the Irish Centre for Cloud Computing and Commerce and Programme Director for the MSc in Management (Digital Marketing) at DCU. [email:[email protected]]
Notes
1. Although there is an ongoing debate regarding the notions of mediation and mediatization (Couldry, Citation2008; Livingstone, Citation2009), in the current article, we are following Hoskins and O’ Loughlin's (Citation2010) terminology.
2. Twitter data can be gathered through the Twitter API or through data aggregators e.g. Datasift, GNIP and Crimson Hexigon. The Twitter API limits access to 1% of tweets; data aggregators provide 100% of tweets through the Twitter firehose.