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Corrigendum

Corrigendum

This article refers to:
Selective motion: media displacement among older Internet users

Nimrod, G. (2017). Selective motion: media displacement among older Internet users. Information, Communication & Society.

https://doi.org/10.1080/1369118X.2017.1414865

When the above article was first published online, the values in Tables 1 & 2 and in the text related to them were not accurate.

The correct tables and related text can be found below:

Results

The state of old media among older audiences

An examination of reported use of mass media the day before responding to the survey (Tables 1 and 2) revealed that digital newspapers (including magazines and periodicals) and their print counterparts displayed the closest use rates (48.7% vs. 64.0%) and relatively similar mean reading time (54.28 vs. 69.29 minutes). Overall, the mean level of displacement was highest for newspapers (0.3710), followed by books (0.1922)—the least used medium. Almost 12% of the sample (24.6% of readers) reported reading digital books to some extent, with a mean reading time similar to that of print books (83.90 vs. 88.26 minutes).

Conversely, the percentages of participants reporting watching TV or listening to the radio via computer or mobile phone were very low (4.4% and 2.2%, respectively). The mean TV watching time via these channels was significantly higher than that of traditional TV set viewing (453.90 vs. 207.77 minutes). The low use rate, however, made the overall sample’s total mean traditional TV watching time almost 10 times that of online TV (189.67 vs. 20.1 minutes), with the lowest observed displacement level (0.0208). Similarly, among participants who reported listening to the radio online the mean listening time was higher than that of traditional radio (225.59 vs. 181.34 minutes), although the marginal percentage kept the overall mean displacement level very low for radio (0.0234).

Table 1. Reported mass media use in the day before the survey (in %).

Table 2. Mean reported use time in the day before the survey (in minutes).

Discussion

Paragraph 5,

TV and radio displacement levels were much lower than that of print media, suggesting that most older Internet users do not perceive any significant advantage in consuming broadcasting media content by digital means. The overall preference for traditional TV may result from such advantages as screen size and location of relevant devices in one’s home. As radio sets have no outstanding advantages over online radio, it is harder to explain the low level of radio displacement. As people often listen to the radio while driving (Fox, 2015), however, they have no compelling reason to replace their vehicle’s radio receiver with digital alternatives. Nevertheless, use time reported by the few seniors who did use digital broadcasting media was significantly higher than the time dedicated to traditional means. These findings suggest that the early adopters are heavy users, who clearly find significant benefits in using such digital media. For online TV it may be the ability to access content not offered by their regular TV provider or the alternatives it offers when their spouses use the TV set to consume contents in which they have no interest. Those who use online radio probably listen to it while simultaneously using their computers and/or mobile devices for other purposes, possibly explaining the extended duration of their listening time.

The author apologizes for these errors.

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