Algorithmic meta-capital: Bourdieusian analysis of social power through algorithms in media consumption

ABSTRACT

Algorithms make highly consequential decisions and, thereby, exercise considerable power. In this study, I investigate how social power through algorithms is exercised in media consumption, particularly through curation algorithms. This conceptual paper then contributes to the understanding of social power through algorithms by suggesting the concept of algorithmic meta-capital. The concept derives from Bourdieu’s theory on meta-capital which has also been applied to legacy media. I then argue that this algorithmic meta-capital is an extension of the power traditionally held by the state and legacy media. The study also contributes to the understanding of meta-capital as it proposes how the meta-capital possessed by digital intermediaries functions. It does so by legitimating representations of the world and by creating a necessity for algorithmic visibility across different fields, thereby shaping habitus. This Bourdieusian approach enables researchers to take a balanced view on the power of algorithms on the structure/agency continuum.

KEYWORDS:

• Meta-capital
• algorithm
• media
• social media
• social power

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Outi Lundahl

Dr. Outi Lundahl is an Assistant Professor at the University of Groningen, the Netherlands. Her research interests lie in understanding the role of (social) media in shaping consumer culture. Therefore, in her research, she focuses on the role of (social) media companies, algorithms, and influencers in shaping both our consumption practices and our understanding of the world.