SWARD: participatory knowledge transfer at work

Abstract

Extension specialists have long been advocating more participatory approaches to the transfer of knowledge in the agricultural community. This paper examines the case of the South West Agricultural and Rural Development project (SWARD) in England, in which a network of self-selected ‘cells’ of rural business people are encouraged to establish their own agenda for training and advice, supported by a central information provider. Early results suggest a successful attempt to allow a degree of participatory activity within an organised framework, with high levels of satisfaction for those taking part.