Exploring youth engagement in agricultural development: the case of farmers’ children in the Philippines as rice crop manager infomediaries

ABSTRACT

Purpose: This paper explores the intersections between community development and youth development in an initiative that mobilized farmers’ children as Rice Crop Manager (RCM) infomediaries (information mediators). RCM is an ICT-enabled nutrient management application.

Design/Methodology/Approach: The study engaged 30 farmers’ children in high school level from the provinces of Pangasinan, Isabela, Camarines Sur, Iloilo, Bukidnon, and Davao del Norte from November 2016 to October 2017. They interacted with the research team (the authors) and the RCM-SMS platform that sends text messages regarding fertilizer recommendations. A staff member from the Agricultural Training Institute (ATI) also called the students for some follow-up questions. The research team conducted three rounds of interviews with the students concerning the messages and calls that they received and what they did with the information.

Findings: This study finds that farmers’ children can perform infomediary roles quite effectively. Academically excellent children and those involved in farm work performed best.

Practical Implications: The study provides guidance on similar initiatives tapping young people in agricultural development.

Theoretical Implications: This paper finds that while Community Youth Development (CYD) Theory provides a powerful lens in understanding community and youth development intersections, some identified outcomes may overlap and may not be very easy to observe. Hence, the identified outcomes may be revisited for clarity and to make them more all-encompassing.

Originality/Value: The paper documents actual parent-child interaction when the latter is mobilized to serve as an infomediary to access nutrient management-related information on rice.

KEYWORDS:

• Community youth development theory
• rice crop manager
• infomediaries
• intermediaries

Acknowledgements

We thank the Philippines’ DA-Bureau of Agricultural Research for funding this study. We also extend our gratitude to Mr. Constante T. Briones for doing the language editing of our paper. Lastly, we thank two anonymous reviewers for their insights to improve the technical content of this paper.

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes contributors

Jaime A. Manalo IV has been practicing development communication (Devcomm) for more than a decade. From 2014 to 2015, he headed the Development Communication Division of PhilRice.

Sonny P. Pasiona is an agricultural journalist and a Devcomm practitioner at PhilRice. His research interests are ICTs for development, science communication, and rural innovation.

Anna Marie F. Bautista is a Devcomm practitioner at PhilRice. Her research interests are youth and agriculture, and environmental and climate change communication.

Jennifer D. Villaflor holds a degree in agricultural extension education. Her research interests are youth and agriculture, rural development, and extension education.

Donna Cris P. Corpuz is a Devcomm practitioner at PhilRice. Her research interests are evaluation studies and communication campaigns.

Hanah Hazel Mavi Biag-Manalo is a Devcomm practitioner at PhilRice where she leads communication-for-development projects.

ORCID

Jaime A. Manalo IV http://orcid.org/0000-0003-3999-6661

Additional information

Funding

This research was funded by the Philippines’ Department of Agriculture-Bureau of Agricultural Research.