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Abstract
Foundations of Communications Policy written by Philip M. Napoli. Hampton Press, Inc., 2001., Pp. viii, 344. ISBN 1-57273-343-8
Branding @ the Digital Age written by Herbert M. Meyers and Richard Gerstman (Eds.). Palgrave, 2001. 178 pages. ISBN 0-333-94769-X. http://www.palgrave.com
The Eleven Immutable Laws of Internet Branding written by Al Ries and Laura Ries. Harper Business Publications, New York, 2000, 175 pages. ISBN 00601196211. http://www.harpercollins.com