Abstract
This article selects 2 European Union countries (Greece and the United Kingdom) with significant differences in terms of the development of their Internet markets to survey and assess the business models some of the most established online news publishers in these 2 countries utilize. The study analyzes the current developments in the field of online subscriptions by differentiating between generic and specialist news publishers and between public news providers and privately controlled companies. Finally this article examines the impact of the new economy boom and bust on the operations of the online enterprises studied.