‘We Do Not Cook, We Only Assist Them’: Constructions of Hegemonic Masculinity Through Gendered Activity

Abstract

This article discusses how the gendering of activity by boys coincides with, contests or recreates constructions of hegemonic masculinity in the context of South Africa. The study used a qualitative methodology including a series of three focus groups with 14–16 year-old boys across six different schools in the Western Cape, South Africa. A discursive analysis in which particular attention was paid to how participants construct their masculinity in relation to what they may or may not do as boys/men was conducted. The findings foreground how articulations of masculinity by boys are characterised by efforts to gender activity in the process of, amongst other things, counter blushing—meaning not to be regarded as girl-like or a moffie, or other derogatory notions that do not fit with hegemonic masculinity in a particular context. However, resistances and alternative views on what boys/men can and cannot do also emerged, highlighting the contested nature of current constructions of masculinity among young people in South Africa.

Keywords:

• hegemonic masculinity
• gender
• activities
• practices
• performance
• discourse analysis
• heterosexual
• gay
• focus groups
• femininity