Affiliate marketing of sports betting – a cause for concern?

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Conflicts of interestFunding sources

This letter was written during the lead authors’ PhD studies. The PhD is funded by GambleAware. Author B declares that he has no conflict of interest. GambleAware approved the overall focus of the PhD, however had no involvement in the research design, methodology, conduct, analysis or write-up. Author C declares that she has no conflict of interest. Author B is the lead supervisor on the main author’s PhD programme, whilst author C is the second supervisor.

Constraints on publishing

There are no constraints on publishing this article.

Ethical approval

This article does not contain any studies with human or animal participants performed by any of the authors.

Additional information

Notes on contributors

Scott Houghton

Scott Houghton is a GambleAware funded PhD student studying at Northumbria University. His PhD studies are focussed upon the relationship between social media and gambling. More specifically, he is interested in furthering understanding on how social media is used in relation to gambling, the impact this has upon gambling attitudes and behaviours and whether social media can be used to effectively promote safer gambling.

Funding: The study was carried out as a part of the lead authors’ PhD studies. The PhD is funded by GambleAware.

Mark Moss

Mark Moss is head of the Department of Psychology at Northumbria University. He is responsible for the strategic direction of the Division and oversees staffing and budgeting for all programmes of study. Mark was a founding member of the Human Cognitive Neuroscience Unit (now the Brain Performance and Nutrition Research Centre) at Northumbria University. His main research interests relate to the modulation of cognitive function and mood through natural interventions, with a current focus on phyto-aromatics.

Funding: Mark has received the following funding:

• ● £19,082 HEIF_BC_BIP_Aroma mediated effects matched funding with Aveda Corp. 2015.

• ● £19,082 Aveda Corp, Aroma mediated effects matched funding with HEIF 2015.

• ● £32,000 No1 Rosemary Water, The Neuroscience of Rosemary water - Brain imaging with Electroencephalography 2017

• ● £28,000 No1 Rosemary Water, The Neuroscience of Rosemary water – Brain metabolism with Near Infra Red Spectroscopy 2017

Emma Casey

Emma Casey is Senior Lecturer in Sociology at Northumbria University, UK. She has written widely on class, gender and everyday consumption practices and is the author of Women, Pleasure and the Gambling Experience (reprinted in paperback 2016). Her work is at the forefront of gambling research, developing methodological innovations for the study of gambling in everyday life and exploring the relationships between gambling and social inequalities.

Funding: Emma has received the following funding:

Gambling and Households: A New Directive at Mass Observation Archive (RES-000-22-4314) ESRC

Gender and Gambling (Gambling Commission)