Toward an ethnography of lotto

Abstract

Lotto ‐ a state‐sanctioned lottery in New Zealand ‐ is a pervasive socio‐cultural phenomenon. Every week more than one‐third of the adult population purchase lottery tickets and in doing so replicate the promotion of Lotto as a form of benign gambling which is fun and entertaining to play. Within a model of constructive gambling Lotto may be cast as a site of normative or ideal gambling within the New Zealand context. Moreover, Lotto promotions and participation reaffirms the nationalistic ideals of the New Zealand ‘good life’, while simultaneously articulating some of the key narratives of transnational economics.

Notes

Research for this article was conducted toward Honours and MA theses in Anthropology. I acknowledge the support of Victoria University of Wellington Scholarships and research grant. I also acknowledge the assistance of NZLC representatives and especially of my theses supervisor, Dr James Urry.