How do anonymous sperm donors signal credibility through their self-presentations?

Abstract

Sperm donor profiles in catalogues exhibited in commercial sperm bank websites provide health information about each donor, both explicitly and implicitly. Donors’ anonymity poses a great challenge to signalling credibility. Inspired by both Spence's signalling theory and Walther and Park's warranting theory, the study explores the way sperm donors add credibility to their self-presentations. Profiles of 135 donors from nine sperm banks in Europe and North America were content analysed; 36 of these donors’ baby photos were visually analysed. Donors compensated for the paucity of usable warrants by adding intensified emotional context to the profile and inviting potential recipients to join a fantasy family. The article concludes with some practical recommendations aimed at facilitating the process of donor selection for the benefit of donor insemination users, as well as fertility practitioners, and sperm donors.

Keywords:

• emotional capitalism
• self-presentation
• signalling theory
• sperm donation
• warrant

Acknowledgements

The author wishes to express her sincere gratitude to the editors and the anonymous reviewers of HSR for their valuable suggestions.