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The Design Journal
An International Journal for All Aspects of Design
Volume 23, 2020 - Issue 2
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Articles

Designing Attractive Children’s Picture Books: Evaluating the Attractiveness Factors of Various Picture Book Formats

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Pages 287-308 | Received 10 Apr 2019, Accepted 02 Sep 2019, Published online: 06 Feb 2020
 

Abstract

Picture books employing various design elements and formats that are intended to stimulate the senses are often used as reading materials to help children learn effectively. However, it is essential that parents, teachers, and designers understand children’s sensory preferences and needs. This study examines the various sensory stimuli in different picture book formats, thereby identifying the attractiveness factors for children and parents. This study adopts Miryoku Engineering method whereby feelings and images are converted into design elements, to explore how children and parents select picture books and their corresponding reading experiences. Using Evaluation Grid Method of Miryoku Engineering, six major attractiveness factors are identified. Results also demonstrate that reading experience has a significant influence on children’s preferences in terms of the attractiveness of picture books. This study provides useful insight into the sensory preferences of children and how they relate to attractiveness factors in children’s book design.

Disclosure statement

The authors declare they have no potential conflict of interest.

Funding

This work was supported by the Ministry of Science and Technology, Taiwan [Grant number 101-2410-H-006-072-MY2].

Additional information

Funding

This work was supported by the Ministry of Science and Technology, Taiwan [Grant number 101-2410-H-006-072-MY2]

Notes on contributors

Chun-Chun Wei

Chun-Chun Wei, PhD, is an associate professor in the Digital Multimedia Design Department at at National Taipei University of Business in Taiwan. Her research centres on multimedia design, childhood education, art education, and Kansei engineering.

Min-Yuan Ma

Min-Yuan Ma, PhD, is a professor at National Cheng Kung University in Taiwan. His research interests include product design, attractiveness evaluation studies, and Kansei Design. Professor Ma also is the President of the Taiwan Institute of Kansei (TIK).

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