Enhancing brand consistency via integration of emotional graphic design and cloud service interface system

Overview

Cloud service systems have emerged as critical services for digital storage. In the field of cloud service branding, effective construction of branding is carried out through the intersection of the emotional design process and an interface system. This research into cloud service branding design employs a new branding emotion framework and incorporated the digital BrandUX to address the work of emotional design and Cloud Service Interface (CSI). This doctoral research takes this framework to test the emotional design features that affect user interface quality. The aim is to identify potential improvements to the cloud service brand consistency. The results of this paper are anticipated to transform cloud service brand recognition into a visual symbol that effectively evokes positive emotions in users. Next, this study contributes to the mitigation of the perceptual gap between designers and users, which enhances audience recognition and trust towards cloud service branding.

Keywords:

• Graphic design
• emotional design
• cloud service branding
• user experience

Disclosure statement

No potential conflict of interest was reported by the author.

Additional information

Funding

This work is supported by the China Scholarship Council (Number: 202106790003) and the Postgraduate Research & Practice Innovation Program of Jiangsu Province (Number: KYCX22_2292).

Notes on contributors

Xue Gong

Xue Gong is currently a Ph.D. candidate at the Department of Design of Jiangnan University in China. Her research interest involves design history, cultural history, and design theory. She is also a designer, engaged in UI design and graphic design.