http://orcid.org/0000-0002-3640-5865
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Abstract
The sustainable development model has largely failed to address the social and environmental challenges of the 21st century. True sustainability will only occur when it is valued as a part of the taken-for-granted daily life of individuals and cultures across the globe. This has not yet happened because humanity has not evolved a global consciousness quickly enough to match the global advances in telecommunications and transportation technologies that have created a socially and economically ever-shrinking planet. Travel and tourism contributes to the expansion of global consciousness, although only in a haphazard and unintentional manner. The COVID-19 pandemic is a result of planetary time-space compression and is forcing an expansion in human consciousness that will make humankind better able to address global problems. There will still be considerable diversity on the planet, as now, but the pandemic will stimulate growing numbers of people, businesses and governments to adopt new ways of thinking, behaving and operating that are more closely aligned with the goals of sustainable development. This could be further enhanced if travel and tourism were to adopt the expansion and awakening of global conscious as a fundamental and transformational value in the products and experiences that it offers.
摘要
可持续发展模式在很大程度上未能解决21世纪的社会环境挑战。只有当全世界不同的个体和文化都高度重视并将其视为日常生活的一部分时, 真正的可持续发展才能得以实现。这一切尚未发生的原因是人类全球意识的形成速度还不够快, 未能与全世界范围内通讯和交通技术的快速发展同步, 而后者已经创造了一个社会和经济意义上不断缩小的地球。尽管是以偶然和无意的方式, 旅行和旅游业的确促进了全球意识的扩展。新型冠状病毒肺炎（COVID-19）的全球蔓延是地球时空压缩的结果, 正迫使人类意识发生全球性的转向, 这将有助于人类更好地解决全球问题。虽然世界上仍将存在相当的多样性, 但就总体而言, 此次疫情将促使足够多的个人、企业和政府采取与可持续发展目标更加一致的全新的思维方式、行为方式及运营方式。假如旅行和旅游业能够将全球意识的扩展与激发作为其所提供的产品和体验的重要价值, 那么这一点应得以强化。