http://orcid.org/0000-0003-3621-4687
![Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5931/TOC-Subject-Sample-2021-Economics-Finance-Business-Industry.jpg"})
Abstract
News sharing across different social media platforms is increasingly impacting on our news habits. However, we know very little about what makes news popular in these settings. The current paper details what types of news stories are shared the most on two social media platforms—Facebook and Twitter. By conducting a qualitative content analysis and comparing data from four Norwegian media outlets, we find that editorial comment pieces about “softer” news topics are more frequently shared than “harder” news topics from all media outlets—except for TV2. For this latter broadcaster, the results suggest that sensational news and news regarding celebrities allows for viral effects to take place.
Notes
1 Single-sign-on services (SSO) facilitate access to several services by using a username and password. In this case, Schibsted (owner of Aftenposten and VG) has developed SPID, a SSO used across different media sites.