Journalistic Passion as Commodity: A Managerial Perspective

ABSTRACT

This article focuses on the role of passion in news journalism from a managerial perspective. The analysis is based on a data set of 40,621 web-based job advertisements obtained from Journalismjobs.com, from the year 2002 to 2017. The quantitative analysis shows that passion has been on the rise as only 4% of the job advertisements in 2002 asked for “passionate” journalists, increasing to almost 16% in 2013. The authors also performed a qualitative analysis of job advertisements mentioning the word “passion” for the periods 2002–2003 and 2017. These advertisements express a shift from a normative role of journalists to journalism as an activity: when mentioned within the context of personal character, the desired temperament of journalists has given way to descriptions of desired behaviour. The normative focus on journalism as an ideal has decreased while the focus on performance—that journalists should feel passionate about reporting and storytelling—has risen dramatically. In the texts, passion emerges as something that can be applied in a range of contexts as a strategic resource. The findings point to commodification of feelings and exploitation of emotional labour in journalism.

KEYWORDS:

• Journalism
• media management
• job announcements
• passion
• emotions
• personal traits

Acknowledgments

The authors wish to thank Ian R. Dobson for proofreading as well as Laszlo Vincze and Leo Leppänen for help with the data analysis. The results of this article reflect only the authors’ view and the EU Commission is not responsible for any use that may be made of the information it contains.

Disclosure Statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

Support for this article was provided by the European Union’s Horizon Research and Innovation Framework Programme under grant agreement No. 825153, project EMBEDDIA (Cross-Lingual Embeddings for Less-Represented Languages in European News Media).