Do Novel Routines Stick After the Pandemic? The Formation of News Habits During COVID-19

ABSTRACT

Over half of our news use is comprised of habits: routine behavior that is firmly ingrained in people's everyday life. Conversely, citizens who have not taken up news in their daily routines rarely form novel patterns of news use. Yet, we know surprisingly little about how news habits come into being, especially in real-life situations. Previous research suggests that considerable life changes and disruptions in daily routines can give rise to the adaptation or formation of habits. This paper asks how and to what extent citizens created novel patterns of news use or adapted existing news routines during the COVID-19 pandemic. Connecting insights from social psychology to journalism and audience studies, it analyzes which affective, social and contextual cues stimulate or hinder news habit formation. Employing a questionnaire with open-ended questions with 1293 Dutch news users, we identified 5 groups of news users whose news habits each demonstrate a different response to the COVID-19 pandemic: news avoiders, followers turned avoiders, stable news users, frequent news users and news junkies. In-depth follow-up interviews with these users (N = 22) show that differences in users’ everyday context, social cues, levels of stress and anxiety, and affective cues may explain these different behaviors.

KEYWORDS:

• Habit formation
• news and media habits
• news use
• societal crises
• COVID-19
• audience research
• everyday life

Acknowledgments

The authors thank Dutch news organizations DPG Media, NDC mediagroep, KRO-NCRV and AVROTROS for their help with participant recruitment for the first study in this project, by distributing our questionnaire via their websites, Facebook pages and newsletters. In particular, we are grateful to Niels Rutjes, Erik van Gruijthuijsen, Jan van Dun, Petra Moonen and Marieke Woltil for their support.

Disclosure Statement

No potential conflict of interest was reported by the author(s).