Abstract
Enormous resources are being put towards designing online spaces that could potentially form large communites that will regularly log on to interact, exchange ideas, or spend cybercash. What seems to be neglected in the development of these spaces are the personalities that form these very communities and the issues of privacy and freedom of expression being integrated into the technologies allowing these exchanges. The author proposes the development of an agent named Information Personae, that incorporates disembodied information on the Web and re‐embodies it through the data, links and people.