Linguistic Context and the Priming of Semantic Information

Abstract

Two experiments were carried out to demonstrate that linguistic context (in the form of a sentence) influences the interpretation of unambiguous words. Experiment I established that subjects read a sentence which primes a particular aspect of the meaning of one of the words it contains faster than they read a sentence which primes no particular aspect of the word's meaning. It also showed that subjects produce semantic characteristics of the word faster following the priming sentence than following the sentence that primes no particular semantic component. Experiment II corroborated these results using a task in which subjects read a sentence and then answered a question about the meaning of a word that occurred in it. Given a particular question, responses were faster when it followed a sentence that primed a characteristic relevant to the question than when it followed a sentence that primed no particular characteristic of the word. Responses were reliably slowest when the question followed a sentence that primed a characteristic that was not relevant to the question. Semantic priming is known to affect the identification of words and their disambiguation; the present study confirms that it also affects the specific interpretation of words.