Pickles and purity: Discourses of food, empire and work in turn-of-the-century USA

For the most part, American imperialism in the late nineteenth and early twentieth centuries was characterized by an expansive search to secure markets for its industrial products, not to establish colonies of subjects and/or citizens. In this article, I analyse the story of Heinz Corporation, the first international American food manufacturing company, in order to begin to understand some of the ideological underpinnings of this form of imperialism. I show how and why gendered and racialized discourses of food production and consumption were integral to the successful marketing of manufactured food within the USA and beyond its national borders.

Keywords:

• Food
• Imperialism
• Civilization
• Heinz
• Purity
• Gender