Association of Tobacco Advertising, Promotion, and Sponsorship (TAPS) exposure on smoking intention and current smoking behavior among youth in Indonesia

ABSTRACT

Background

This study aimed to assess the association of Tobacco Advertising Promotion and Sponsorship (TAPS) exposure on smoking intensity and smoking behavior among youth in Indonesia.

Method

This study used secondary data from the Global Youth Tobacco Survey (GYTS) 2019. The participants were secondary students from grades 7 to 12. We used multiple logistic regression to assess the association of TAPS exposure with smoking intention among smokers and current smoking status.

Results

More than half of participants (64,54%) reported being exposed by TAPS in television, followed by outdoor media (60,82%) and point of sales (55,45%). About 2.27% of 7,679 nonsmoking participants had the intention to smoke cigarettes. Furthermore, TAPS exposure in sports events, music concerts, community gatherings, or social events, being offered free tobacco products, owning the tobacco industry’s merchandise, and receiving vouchers of cigarettes discounts was associated with the smoking intention of nonsmokers and current smoking status. In addition, a significant association was found between TAPS exposure in television, the internet, and print media with current smoking status among youth in Indonesia.

Conclusions

TAPS exposure was significantly associated with smoking intention and smoking behavior among youth in Indonesia. Therefore, we recommended that the government ban TAPS in any form.

KEYWORDS:

• TAPS
• smoking
• cigarettes
• youth

Acknowledgments

The authors would like to thank Center for Disease Control and Prevention (CDC) for providing datasets of the Global Youth Tobacco Survey (GYTS).

Disclosure statement

No potential conflict of interest was reported by the author(s).

Supplementary material

Supplemental data for this article can be accessed online at https://doi.org/10.1080/14659891.2022.2120432

Additional information

Funding

This study was funded by Johns Hopkins Bloomberg School of Public Health through Indonesia Tobacco Control Research Network (ITCRN) Grants program organized by the Center of Sharia Economics and Business (PEBS), Faculty of Economics and Business, Universitas Indonesia.