Acknowledgements
I am very grateful to Imogen Tyler for her generous and inspiring comments on my first draft of this essay, and to Cynthia Carter and Lisa McLaughlin for their immensely helpful suggestions and edits.
Notes
1. I am borrowing the idea of sexism reloaded not just from the Matrix films, but also from Abigail Bray, whose forthcoming book, Misogyny Reloaded, looks set to be a brilliant and searing critique of a world still utterly shaped by sexism.
2. This formulation is found in their call for papers for a stream on cultural work at the Gender Work and Organisation conference June 2010, available at: www.wiley.com/legacy/wileyblackwell/images/Call-for-papers-GWO2010-Creative-Industries.doc (20 June 2010).