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ABSTRACT
This article discusses Latina women in reggaeton, a notoriously sexist music genre that can nevertheless encompass feminist goals of sexual agency, albeit in a narrow band defined and policed by capital. That contradiction is evident in the lyrics, videos, and media interviews of an avowedly feminist, straight reggaetonera, Becky G. Drawing on the genre’s textuality and political economy, we argue that her media interviews, performances, and video “Sin Pijama” [“No Pajamas”] incarnate a commodified visual narrative that reifies masculine fantasies while exploring female agency and sexuality. Becky G presents herself as autonomous even as she embraces a hyper-sexuality that reproduces patriarchal normativity.
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Disclosure statement
No potential conflict of interest was reported by the author(s).