Using game-based principles to empower students in non-STEM academic programmes

ABSTRACT

This study describes an intervention carried out in the course on Statistics within the Bachelors’ Degree in Business Administration, and Marketing and Digital Communication. Prior to it, problems related to attention in class and low motivation were identified. A game-based activity was designed aiming at boosting students’ attention and encouraging autonomous study habits, which in turn, positively impact on their grades. To assess the effectiveness of the activity we tracked the grades and satisfaction of 153 students. Critical aspects highlighted by students in a focus group were also analysed. Evidences show the usefulness of the activity in improving students’ grades and, to some extent, in changing their habits.

KEYWORDS:

• Motivation
• gamification
• focus group
• higher education

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1. Full details of the Focus Group can be provided on request.

Additional information

Notes on contributors

R. de la Torre

Dr. R. de la Torre is an associate professor at Public University of Navarre. She holds a PhD in Industrial Engineer from Universitat Politècnica de Catalunya. Her research interest are in the strategic planning of knowledge organisations, sustainability in road transportation and teaching innovation.

J. Berbegal-Mirabent

Dr. J. Berbegal-Mirabent is an associate professor at Universitat Internacional de Catalunya. She holds a PhD and MSc. in Industrial Engineer and Engineering Management from Universitat Politècnica de Catalunya. Her research interests are in the areas of economics of education, university-business cooperation, academic entrepreneurship and innovation.