What constitutes an image‐based qualitative methodology?

Abstract

This paper considers the need for an image‐based research methodology. The term ‘image‐based’ is meant to reflect the use of a wide range of visuals, for example, film, video, photographs and cartoons, within a qualitative research context. It is also meant to apply generically to encompass a wide range of fields of study including sociology, anthropology, education and health studies. There are principally two reasons why an image‐based methodology is needed: in order to enhance the status and acceptability of image‐based research in the wider research community; and to provide a critical platform from which to examine and refine visual methods. A common methodology would improve the status of image‐based research in the eyes of orthodox word orientated qualitative researchers and go some way to avoiding damaging divisions within image‐based research. The paper explores three areas: How do writers of research methodology view image‐based research?; what constitutes a methodological framework?; and some important elements of a visual methodology.