The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown

Mark Jaewon ChangDepartment of Kinesiology, Sport Studies & Physical Education, The College at Brockport, State University of New York, Brockport, NY, USACorrespondence[email protected]

https://orcid.org/0000-0001-8659-9752

Robert C. SchneiderDepartment of Kinesiology, Sport Studies & Physical Education, The College at Brockport, State University of New York, Brockport, NY, USA

Daniel P. ConnaughtonDepartment of Sport Management, University of Florida, Gainesville, FL, USA

Peter F. HagerDepartment of Kinesiology, Sport Studies & Physical Education, The College at Brockport, State University of New York, Brockport, NY, USA

Ilyoung JuSchool of Media and Communications, Bowling Green State University, Bowling Green, OH, USA

ABSTRACT

The primary purpose of the current study was to develop a theoretical model regarding nostalgia, self-continuity, pride, and the intention to visit a sport team's hometown and examine the moderating effect of length of time as a sport fan. The study involved showing a short nostalgic video clip and investigated relationships using structural equation modeling (SEM) and multigroup SEM. The results suggest that self-continuity is an important indicator of the relationship between nostalgia and pride and enhances the intention to visit a sport team's hometown. The results also showed that self-continuity is an important indicator for new fans but not for long-term fans.

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Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Mark Jaewon Chang http://orcid.org/0000-0001-8659-9752

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The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown

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The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown

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