The multiplicity of iPod cultures in everyday life: uncovering the performative hybridity of the iconic object

Abstract

This article looks at the Apple iPod as an iconic and hybrid music object and explores the multiplicity of iPod cultures in everyday life. It reviews the existing literature on the iPod and advances two main paradigms on iPod culture – the individual cognition enabled by the Apple object during private and mobile listening practices or the algorithmic socialization afforded by the use of the Genius recommendation system for example. Tackling these two existing paradigms, I pose the hybridity of the iPod as the basis of its iconicity. Thus, the iPod allows its users to associate its materiality with various sorts of activities in everyday life (individual mobile listening, music sharing, algorithmic connections), and with other material objects (computers, earphones) and media (music social media). As an iconic object that accompanies the various moments of users’ everyday lives, the iPod embodies the new possibilities and directions of music consumption in the digital age of technologies and entangles issues that emerge in contemporary society, such as the increasing blurry separation between individual experiences and social structures.

Keywords:

• algorithm
• individual cognitions
• hybridity
• iPod
• iPod cultures
• listening practices

Notes

1. Rage is a music program broadcast on the Australian TV channel ABC on Friday night, Saturday morning and Sunday morning. The program features a series of music video clips, which are sometimes chosen by guests, such as Australian or international musicians.