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ABSTRACT
The present study examines the specific dimensions of Kim, Ritchie, and McCormick’s [(2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(12), 12–25. doi:10.1177/0047287510385467] memorable tourism experience (MTE) scale that affects tourists’ subjective well-being to a single destination. A web-based post-holiday survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 202 tourists was used for data analysis. Structural equation modeling was applied to investigate the relationships between MTE dimensions and subjective well-being. Although the measurement appears to be highly destination specific, the results show that tourists’ subjective well-being is influenced by hedonism and meaningfulness. The moderating variables of gender, age and nationality have a significant effect on the link between most antecedent factors of MTE and subjective well-being. Managerial implications, limitations and future research directions are discussed.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes on contributors
Erose Sthapit is a doctoral candidate in Marketing at the Department of Marketing, University of Vaasa, Finland. His research interests include consumer behaviour, memorable tourism experiences, family tourism, culinary-gastronomic experiences, souvenirs shopping experiences, savouring, and subjective well-being.
Dafnis N. Coudounaris received his Ph.D. in Industrial Marketing from Lulea University of Technology, Sweden. He is an Associate Professor in Innovation Management at School of Economics and Business Administration of the University of Tartu, Tartu, Estonia. His main work is in exporting, particularly export behavior and attitudes, export assistance programs, export sales management and export literature. Recently, his research interests include importers’ perceptions of exporters’ unethical behavior, issues of green tourist attitudes and behavior, country-of-origin, brand equity into B2B service markets, university-industry collaboration related to innovation, experiential knowledge and innovation and finally, subsidiary exit. He has published in several journals, including Management International Review, Journal of International Management, International Business Review, Psychology & Marketing and Journal of Business Research.