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Abstract
Based on General Social Survey data, this study employs logit models to clarify the effects of new media use and sociodemographic characteristics on voter turnout in the 2000 presidential election. It also discusses the predicting power of social-demographics on new media use behavior. Findings highlight that the behavior of actively seeking political information online, which can be expected by the level of education and income of Internet users, raised their likelihood of voting. General Internet exposure, which is reduced by age and affected by gender, however, could not increase the turnout as expected. Among sociodemographic indicators, education counted the most in the 2000 presidential election. People's sociodemographic characteristics were stronger predictors than their new media use behavior for voter turnout.
Notes
1For further details of GSS information, see http://webapp.icpsr.umich.edu/cocoon/ICPSR-STUDY/04295.xml
2See the appendix for GSS variables and question wording.
*p < .05.
**p <.01.
****p < .0001
*p < .05.
**p <.01.
***p <.001.
****p < .0001