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Abstract
A total of 525 U.S. respondents participated in a survey of nationalized attitudes surrounding four qualities (patriotism, nationalism, internationalism, and smugness) and their relationship to Olympic media consumption. Four data collection points were used: three months prior to the Sochi Games, immediately before the Opening Ceremonies, immediately after the Closing Ceremonies, and one month after the Sochi Games. Results indicated that the amount of Olympic media consumption significantly heightened responses on all four qualities, but that these qualities were higher before the Sochi Olympics than after. Conclusions are offered regarding the potential mitigating role of Olympic success as it relates to the bolstering of national pride through consumption of international mediated sporting events.
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Notes on contributors
Andrew Billings
Andrew Billings (Ph.D., Indiana University, 1999) is an the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama. His research interests lie in the intersection of media, sport, and identity.
Kenon Brown
Kenon Brown (Ph.D., University of Alabama, 2012) is an Assistant Professor in the Department of Advertising and Public Relations at the University of Alabama. His research interests include sport, media, and image management.
Natalie Brown-Devlin
Natalie Brown-Devlin (Ph.D., University of Alabama, 2014) is an Account Analyst at Conversant in Chicago, IL. Her research interests include sport, public relations, and social media.