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Abstract
Individual motives for playing digital games have been studied from a variety of theoretical perspectives using different measurement instruments. However, an instrument that roots the social, rule-based narrative essence of digital games in a theory on human behavior acknowledging that not all behavior is consciously motivated has hitherto been lacking. A framework based on social cognitive theory that integrates these dimensions is proposed. After comparing the advantages of this framework to existing approaches, the development of a measurement instrument is discussed. This development concerns the generation and evaluation of an item pool and also testing the instrument for reliability and validity on different samples and different populations. Results suggest psychometric as well as theoretical soundness of the instrument.