News Coverage of Intimate Partner Violence: Impact on Prosocial Responses

Abstract

Intimate partner violence (IPV) is a pervasive and widespread problem in the United States, yet the issue is not well understood among the general public. Media portrayals of IPV have a significant influence on public perceptions, including public support for IPV victims and willingness to engage in helping behaviors. In the current study, we tested a path model examining the influence of contextual information about the victim and perpetrator described in a news article on feelings of sympathy for the victim of the described IPV incident, affective perspective taking, and prosocial responses that include: (a) support for public health initiatives to help victims of IPV, (b) preferences for prosocial information seeking, and (c) behavioral intentions toward engaging in protective actions to help victims of IPV. The model demonstrated acceptable fit and provided support for all 6 hypotheses. Results showed that sympathy does not have a direct impact on individuals' prosocial responses to help victims of IPV, but instead has an indirect effect through affective perspective taking. Implications for framing IPV in ways that promote a prosocial, public health–oriented response are discussed.