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Book Review

Big data: A revolution that will transform how we live, work, and think, by Viktor Mayer-Schonberger and Kenneth Cukier

London, UK, Eamon Dolan/Mariner, 2014, 272 pp., $10 (paperback), $10 (Kindle edition), ISBN 978-0544227750

 

Notes

1 Farecast was a venture-backed start-up, later purchased by Microsoft that helped travellers decide whether they should purchase tickets based on future fare predictions.

Additional information

Notes on contributors

Salvatore Parise

Dr. Salvatore Parise is a Full Professor in the Technology, Operations, and Information Management division at Babson College. He received his Doctorate in Business Administration from Boston University. His primary research interests involve the impacts of technology-mediated networks and social platforms on individual and business innovation and performance. He has published extensively in top academic and managerial journals, such as MIS Quarterly, Harvard Business Review, and MIT Sloan Management Review.

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