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ABSTRACT
This study aims to understand the impact of organizational culture in the context of obligatory adoption of a virtual classroom (VC) during the COVID pandemic. The academic crisis created by the pandemic resulted in obligatory adoption of VCs, without being mandated by top management. Organizational culture was tested by this crisis, and thus created a unique opportunity to examine adoption. This research examines Organizational Culture during Crises (OCC) as an antecedent to the Unified Theory of Acceptance and Use of Technology (UTAUT) model to evaluate the factors that determine the intention to adopt a virtual classroom across multiple disciplines by the faculty of a reputed Indian university. Data collected from a sample of 353 respondents was analyzed to test the research model using Structural Equation Modeling (SEM). The findings of the study reveal that OCC plays a positive and significant role in determining the intention of faculties to adopt a virtual classroom. We also found that OCC also significantly influences performance expectancy, effort expectancy, facilitating conditions and social influence. The results imply proper framing of policies by top management of Higher Education Institutions (HEI) for the smooth adoption of virtual classrooms by faculty when confronted by crises.
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Notes on contributors
Vic Matta
Dr. Tripti Mahara is an Associate Professor of Business Analytics in the School of Business and Management, Christ University, Bangalore, India. She obtained her doctoral and master’s degrees from Indian Institute of Technology, Kanpur. She has over eight years of teaching, research and training experience. Three of her research scholars have already been awarded PhDs from IIT Roorkee. Her areas of research include Recommender Systems, Technology Adoption Studies and ERP. She has published several research articles in peer reviewed international journals and has received best papers awards in international conferences.
Dr. Lakshmi Shankar Iyer holds a PG Diploma in Data Science from IIIT Bangalore and Ph.D. in e-Governance from Bharathiar University, India. She heads the Business Analytics Specialization at the School of Business and Management, Christ University, Bangalore. A passionate teacher with meticulous planning and execution of the tasks at hand, she is adept in learning and delivering new tools and techniques. With 14 years of teaching experience, she has been instrumental in setting up and teaching various courses on Information Systems and Business Analytics. Prof. Lakshmi’s research interests are in the area of Electronic Waste, Electronic Governance, E-Business, Information Systems, Higher Education and Artificial Intelligence. She has published five case studies in The Case Centre and one of the case studies on Electric cars was published in Harvard Business Review.
Dr. Subburaj earned his PhD at Madurai Kamaraj University and has an MBA from Kalasalingam University. His present research interests are in occupational stress and work-related well-being, and ICT integration. He has collaborated with researchers on several projects related to organizational behavior, service marketing and public health. He currently teaches management sciences and research methods at Christ University, Bangalore, India. He has presented papers at conferences both home and abroad, published articles and papers in various journals such as the International Journal of Consumer Studies, Journal of Internet Commerce, Asian Journal of Psychiatry, Psychiatry Research, Global business Review and Vision.
Dr. Vic Matta is an Associate Professor in the Analytics and Information Systems department at the College of Business, Ohio University, Athens, Ohio. He has ten years of industry experience. He earned a Ph.D. from Ohio University and teaches undergraduate, graduate and executive courses in Business Analytics, Strategic Use of Information Systems and Agile Project Management. He is an accomplished teacher and has won several awards at the college and university. He has published in national and international academic journals and has many editorial engagements. His research areas include consumer behavior, analytics applications and pedagogy.