Mobile Banking Adoption among the Ghanaian Youth

ABSTRACT

This paper examines the behavioral intentions of Ghanaian youth toward mobile banking as a service delivery channel. Relying on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), the study further investigates the factors that influence the intention of individuals to adopt mobile banking. A questionnaire-based survey was conducted on business students from a large public university in Ghana and a total of 517 valid responses from the respondents were used in the empirical analysis. The hypothesized relationships were analyzed using the Structural Equation Modeling technique. Results of this study demonstrate that perceived ease of use, perceived usefulness, relative advantage, and complexity are the key predictors of intentions to adopt mobile banking technology in Ghana. Moreover, the results demonstrate that complexity has a positive influence on perceived ease of use while relative advantage was also found to impact positively on perceived usefulness. Taken together, these results confirm the applicability of the TAM and IDT models in predicting technology adoption in different contexts.

KEYWORDS:

• Mobile banking adoption
• technology acceptance model
• innovation diffusion theory

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

¹ These indicators had factor loadings below 0.5 and hence were deleted from the model.