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MARKETING COLUMN: Katy Kelly, Column Editor

Designing for impact: DEIA social media posts for library resources

 

Abstract

The rise of interest in civil rights during the summer of 2020 created a need for resources that featured Diversity, Equity, Inclusion, and Accessibility (DEIA). Using social media and principles of marketing through graphic design, Wolfgram Memorial Library provided those resources despite being fully online. Examples are given for the use of image selection, color psychology, and visual hierarchy to promote DEIA resources.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Kristina I. Dorsett

Kristina I. Dorsett (she/her) is a Research & Instruction Librarian and Outreach Coordinator for Wolfgram Memorial Library on the Chester, Pennsylvania campus of Widener University. She is a liaison to Health Sciences and has research interests in health literacy through graphic design, User Experience (UX) for libraries, and DEI with Accessibility (DEIA). Her undergraduate degrees are in Microbiology and Genetics from NC State University and her Master of Information Sciences with a concentration in Team Science is from the University of Tennessee, Knoxville where she was mentored by Drs. Carol Tenopir and Suzie Allard. Before coming to Pennsylvania, Kristina worked as a UX Designer for Oak Ridge National Laboratory (ORNL) in Oak Ridge, Tennessee. She is also a co-creator of the PuSH database for the Neutron Science User Group at ORNL. Ms. Dorsett has been studying graphic design for 7 years and teaches research poster design to undergraduate and graduate students.

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