Abstract
Content burnout is a challenge for every marketer. We are overwhelmed with everything we need to do and make. Meghan Kowalski, Outreach and Reference Librarian, explores why content burnout happens and proposes strategies for mitigation and recovery. She identifies key assessment questions and practical tips aimed at helping marketers navigate through burnout while maintaining their creativity and community engagement. She also discusses how marketers can implement proactive measures to lessen the impact of burnout and create a more sustainable environment for content creation.
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No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Meghan Kowalski
Meghan Kowalski is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked at The Catholic University of America’s Mullen Library where she held positions in both public and technical services. You can reach her on Twitter (@meghan1943) or Instagram (meghan1943). She is the author of the Substack newsletter “Content Prompt” (https://contentprompt.substack.com/). You can also visit her website (www.meghankowalski.com) to see a portfolio of her work and read her blog.