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ABSTRACT
As the number of mobile phone users exceeds that of PC users in many countries, how to optimize PC-based web sites for mobile phone users becomes an important issue. This article reviews several popular approaches and introduces a method that the authors’ firm has developed. Major advantages of this method are that firms can use the same URL for both PC-based and mobile phone-based Web sites and both groups of users can get the layout and content that best fit their devices. The article presents examples to illustrate the features of the optimization process.
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Additional information
Marci Troutman is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the design, development and implementation of the internet platforms for Home Depot companies.
Steve Timpson is the Chief Operating Officer of Siteminis Inc. Mr. Timpson is a seasoned executive with 25+ years of senior management experience in Big Box retail and Manufacturing companies serving consumer and industrial products industries. Relevant extensive knowledge includes Strategic Planning, Sales, Operational implementation, Marketing, Product Development, Manufacturing, Supply Chain, and Distribution.