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"Make It Big." Journal of Interactive Advertising, 9(2), pp. 64–65
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ABOUT THE AUTHOR
Dan Ng is Head of Planning at Tribal DDB London. Tribal DDB is a leading interactive communications agency with 45 offices in 28 countries. Client work at Tribal DDB London crosses many practices, including social media management, mobile telecommunications, technical innovation, and behavioral modeling, to name a few. Dan heads a department of 30 strategists with specialties ranging from brand theory to database marketing to econometrics. His particular area of interest is the fostering of creativity across disciplines. E-mail: [email protected]