ABSTRACT
This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and revisit intention. Data were collected from 304 tourists who had taken a vacation in the preceding year and bought souvenirs during their trip. The results showed that experience co-creation, involvement and shopping satisfaction had positive effects on the memorability of souvenir shopping experiences. Relationships between memorable souvenir shopping experiences and nostalgia, destination attachment and revisit intention were also supported.
Disclosure Statement
No potential conflict of interest was reported by the author(s).
Objective authenticity (Xie et al., Citation2012)
OAut1 The souvenir reflects traditional local culture
OAut2 The souvenir presents the aesthetic beauty of local culture
OAut3 The souvenir shows the uniqueness of the local culture
OAut4 The souvenirs reflect the work and art from local people in the destination
Substantive Staging of Servicescape (Durna et al., Citation2015)
SSServ1 The design of the souvenir shop was attractive
SSServ2 The atmosphere of the souvenir shop was cheerful
SSServ3 The decor of the souvenir shop was fashionable
SSServ4 The souvenir shop had a nice smell
Experience Co-creation (Mathis et al., Citation2016)
ECoc1 Working alongside service staff allowed me to have a great social interaction during my recent souvenir shopping experience, which I enjoyed
ECoc2 I felt comfortable working with service staff during my recent souvenir shopping experience
ECoc3 The setting allowed me to effectively collaborate with service staff during my recent souvenir shopping experience
ECoc4 My recent souvenir shopping experience was enhanced because of my participation in the experience
ECoc5 I felt confident in my ability to collaborate with service staff during my recent souvenir shopping experience
Involvement (Wei, Zhao, Zhang & Huang, 2019)
INV1 I am very interested in souvenir shopping
INV2 I visited places that were selling souvenirs
INV3 I joined souvenir-shopping activities
Shopping Satisfaction (Oh, Fiore & Jeong, 2007)
The overall experience of souvenir shopping while at the destination made me feel
SSat1 Very Satisfied
SSat2 Very Pleased
SSat3 Delighted
Memorable Souvenir Shopping Experience (Oh, Fiore & Jeong, 2007)
MSSE1 I have wonderful memories of recent souvenir shopping experience
MSSE2 I will not forget my recent souvenir shopping memories
MSSE3 I remember my souvenir shopping memories
Nostalgia (Sedikides et al., Citation2015)
NOS1 Thinking about this souvenir shopping experience makes me feel nostalgic
NOS2 Thinking about this souvenir shopping experience brings back my good memories
NOS3 Thinking about this souvenir shopping experience, I am feeling quite nostalgic
NOS4 Thinking about this souvenir shopping experience, I am immersed in fond memories
Destination Attachment (Xu & Zhang, Citation2016)
Datt1 This tourist destination is part of my life
Datt2 I identify strongly with this tourist destination
Datt3 Visiting this tourist destination has a special meaning in my life
Datt4 I like visiting tourist destination more than any other city
Datt5 For me, this tourist destination cannot be substituted by other urban destinations
Datt6 This tourist destination can meet my needs more than other cities
Datt7 For the activities that I enjoy most, the settings and facilities provided by this tourist destination are the best
Datt8 This tourist destination means a lot to me
Datt9 I am very attached to this tourist destination
Datt10 I have a strong sense of belonging for this tourist destination
Datt11 I feel very pleasant in this tourist destination
Datt12 I have some connection with the local residents of this tourist destination
Datt13 I feel like the souvenir shop employees in this tourist destination greatly enhanced my experience
Datt14 I have a special connection with people who like visiting this tourist destination
Revisit Intention (Wu et al., Citation2018)
RIN1 I would return to this place for traveling
RIN2 I intend to revisit this place
RIN3 I am willing to revisit this place
RIN4 If I could, I would go to this place again