Foreign tourists as external-market information source for SMEs

ABSTRACT

This study shows a low-priced information collection process. Focusing on tourists, we offered a product tasting, in order to gather the main information of their countries of origin. This information is useful to a company when it needs to make relevant decisions for its international market selection process. This economical methodology allows the company to know how consumers can behave differently in other markets and discloses information concerning the launch of a product in new territories.

KEYWORDS:

• Tourist
• internationalization
• market research
• SMEs
• organic olive oil