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Original Articles

Trusted Information Sources Used During and After Superstorm Sandy: TV and Radio were Used More Often than Social Media

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Pages 1138-1150 | Received 30 Jul 2013, Accepted 10 Sep 2013, Published online: 26 Nov 2013
 

Abstract

Health and safety professionals and the public are interested in the best methods of providing timely information about disasters. The objective of this study was to examine information sources used for Superstorm Sandy with respect to the storm, evacuation routes, shelters, safety, and health issues. Respondents in central New Jersey and Jersey shore communities were differentially impacted by the storm. Jersey shore respondents had higher evacuation rates (47% vs. 13%), higher flood waters in homes, longer power outages (average 23 vs. 6 d), and longer periods without Internet (29 vs. 6 d). Electricity outages disrupted both sources and receivers of communication. Both groups obtained most of their information regarding safety from television, radio, friends, and Web/e-mail. Information sources on health varied by location, with central Jersey respondents using mainly TV and the Web, and Jersey shore respondents obtaining health information from the radio and TV (before the storm). For information on evacuation routes, Jersey shore respondents obtained information from many sources, while central Jersey respondents obtained it from TV. Information on mold was largely obtained from friends and the Web, since mold issues were dealt with several weeks after Sandy. The reliance on traditional sources of information (TV, radio, friends) found in this study suggests that the extreme power outages rendered Web, cell phones, and social media on cell phones less usable, and suggests the need for an integrated communication strategy with redundancies that takes into account prolonged power outages over large geographical areas.

Acknowledgments

We particularly thank the respondents who gave willingly of their time to be interviewed. As well as personnel in food banks, health clubs, FEMA offices, and all places where interviews were conducted. This research was funded by a pilot grant from NIEHS (P30ES005022).

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