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Abstract
This study provides a culture-focused perspective of program impact of a South African HIV/AIDS prevention intervention which uses online videos of local pop culture celebrities and voluntary counseling and testing. Results of this exploratory study indicated that program outcomes were not equal for different racial groups (N = 3,271). Black participants had the highest scores for knowledge gain, program satisfaction, positive perceptions of celebrities, intent to be tested, and helpfulness of the program, followed by Coloureds (mixed race), and then Whites. The priority impact ranking among Black respondents correlates with the high percentage of the video (67%) dedicated to Black celebrity speakers.
Notes
1. “Coloured” is a South African term that refers to individuals of mixed-race origins.