Embedding research and academic service in teaching: a case study of a hotel sales management course

ABSTRACT

Lecturers in Thai universities have to meet several key performance indicators (KPIs), posing a heavy burden and demanding much time and effort. A new teaching model is explained and proposed where several KPIs can be met through progressive teaching. Embedding academic service and research projects in a course involves the participation of students, employing progressive teaching methods, and helping lecturers to meet various KPIs more effectively. This article describes how the above method is applied in a Hotel Sales Management course at Faculty of Tourism and Hospitality, Dhurakij Pundit University, Thailand. The benefits and difficulties faced during the project are described.

KEYWORDS:

• Experiential learning
• academic service
• progressive teaching
• research
• hotel sales management

Disclosure statement

No potential conflict of interest was reported by the author.