Factors influencing student satisfaction and intention to stay in the hospitality and tourism program

ABSTRACT

This study aimed to study factors affecting hospitality and tourism student satisfaction and their intention to stay in the program. A model with nine factors was proposed and tested. The results showed that curriculum, hospitality & tourism degree commitment, student life, self-efficacy, and goals positively affect undergraduate student satisfaction with the program whereas curriculum, hospitality & tourism degree commitment, student life, and financial support affect their intention to stay in the program. This study also tested all hypothesized relationships to see if those relationships differ between underclassmen and upperclassmen. Implications for hospitality and tourism educators and administrators are provided.

KEYWORDS:

• Satisfaction
• intention to stay
• hospitality and tourism program
• undergraduate students

Disclosure statement

No potential conflict of interest was reported by the author(s).