Prejudice toward female leaders: Insights from the hotel sector in Jordan

Abstract

This paper examines gender practices at hotels in Jordan by scrutinizing the extent to which prejudice toward females influences their ability to emerge as effective leaders. It also examines the extent to which the dominant image of leaders is more masculine or feminine, and how such a stereotype may result in gender bias in leadership. Drawing on a survey of 392 employees working in 4-star and 5-star hotels in Jordan, the study shows that if perceivers stereotype successful leaders as more masculine, there is likely to be an evaluative penalty of prejudice against female leaders even if they possess leadership qualities. Also, the results show that gender equality and appreciation of feminine leadership attributes may be helpful to address such a prejudice. The importance of this study derives from extending the role congruity theory through a contextual investigation in the hotel sector in Jordan, and in offering a nuanced understanding of gender-related biases that may be considered to develop more inclusive approaches to leadership.

Keywords:

• Femininity
• gender equality
• gender stereotypes
• masculinity
• prejudice