552
Views
1
CrossRef citations to date
0
Altmetric
Article

Online employer reviews: A glimpse into the employer-brand benefits of working in the Las Vegas hotel/casino industry

 

Abstract

Employer review websites are rising in popularity as credible sources for researching potential employers. Employer reviews can not only influence job seekers but also offer a glimpse into an organization’s employer-brand benefits. This qualitative study explored employee reviews posted on the Glassdoor and Indeed web pages of four Las Vegas hotel/casino corporations. The results revealed that three employer-brand benefits appeared in the reviews as both positive and negative attributes of employment: (1) functional, (2) economic, and (3) psychological. The findings from this study have implications for both marketing and H.R. practitioners and contribute to the growing body of employer-branding literature.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.