Multimedia and the College of Business

Abstract

Societal institutions, including colleges of business, are being affected by technological change that, in turn, fosters change in institutional missions and structure. As a result of an exhaustive review of the literature, we make the case that a new technology-based learning environment is developing as a result of (a) the decrease in federal, state, and local funding; (b) the increase in educational costs, including space, staffing, and transport; (c) the increase in local and global competition; (d) the change in student expectations and background; and (e) the necessity for students and communities to engage in continuous lifelong learning. In addition, we believe that the integration of technology into the learning environment of schools has the potential to create a student-centered, technology-based learning environment that allows the student to have greater control and responsibility of the learning process. The role of the teacher changes from knowledge provider to facilitator of learning. Learning outcomes replace teaching outcomes as the main educational focus. This transition must be supported by a well-organized strategic planning process including a continuous environmental scanning process and an adequately funded human resource development program based on the needs of stake-holders. The integration of technology into the learning environment has the potential to enhance the delivery of instruction to students and prepare them for successful entry into the job market.

Keywords:

• college of business
• learning environment
• multimedia technology